These numbers show the widespread use of YouTube across the United States, with California leading the way with a staggering number of monthly active users at over 235 million, followed by Texas and Florida with over 150 and 130 million monthly active users respectively.
While some states have a higher population than others, this doesn't necessarily translate into more users on YouTube, as seen in the case of Pennsylvania and Georgia where their respective populations are not as high as other states but still have a significant number of monthly active YouTube users.
Top 25 Countries with the Highest Monthly Active YouTube Users
China - 854 million
India - 448 million
United States - 206 million
Indonesia - 125 million
Brazil - 120 million
Pakistan - 78 million
Nigeria - 61 million
Bangladesh - 46 million
Russia - 47 million
Japan - 70 million
Mexico - 100 million
Philippines - 67 million
Vietnam - 64 million
Ethiopia - 19 million
Egypt - 45 million
Germany - 47 million
Iran - 40 million
Turkey - 43 million
Democratic Republic of the Congo - 15 million
Thailand - 39 million
France - 38 million
United Kingdom - 45 million
Italy - 31 million
South Africa - 29 million
Tanzania - 11 million
These numbers show that the majority of monthly active YouTube users are from India, with over 448 million users, followed by the United States with over 206 million users and Brazil with over 120 million users.
While some countries have a higher population than others, this doesn't necessarily translate into more users on YouTube, as seen in the case of Japan and Germany where their respective populations are not as high as other countries but still have a significant number of monthly active YouTube users.
Most Popular Channel Among US Digital Video Viewers
Netflix is the most popular YouTube channel among US digital video viewers, with over 53% of respondents reporting that they watch content from the streaming giant on YouTube.
ESPN is also a popular channel among US digital video viewers, with 45% of respondents reporting that they watch content from the sports network on YouTube.
ABC is watched by 43% of US digital video viewers on YouTube.
NBC is watched by 42% of US digital video viewers on YouTube.
YouTube generated only $15,000 in revenue in its first year.
By 2007, YouTube was generating an estimated $1.2 million per month in advertising revenue alone.
In 2012, Google reported that YouTube had exceeded $1 billion in revenue for the first time.
In 2020, YouTube's revenue reached over $19.7 billion, up from $15 billion in 2019.
Top YouTube Channels by Revenue
Ryan Kaji - $29.5 million in 2020
MrBeast - $24 million in 2020
Dude Perfect - $23 million in 2020
Rhett and Link - $20 million in 2020
Preston Arsement - $19 million in 2020
It's interesting to note that all of these channels have a significant focus on entertainment, with Ryan Kaji being a child star who reviews toys, MrBeast performing stunts and challenges, Dude Perfect executing trick shots, Rhett and Link hosting a talk show-style program, and Preston Arsement playing video games.
These channels' success shows the power of engaging content on YouTube and the potential for creators to earn substantial amounts of money through their videos.
YouTube Quarterly Users 2010 to Present
In Q1 2010, there were approximately 24 million quarterly active users on YouTube.
By Q4 2020, the number of quarterly active users on the platform had increased to over 2 billion.
The growth in quarterly active users on YouTube has been steady over the past decade, with some noticeable spikes in growth.
Between Q4 2013 and Q1 2014, there was a significant jump in quarterly active users from approximately 800 million to over 1 billion.
The increase in users could be attributed to various factors such as increased mobile usage and greater accessibility to high-speed internet.
The data shows that YouTube continues to be a dominant force in online video content consumption and its user base only continues to grow with time.
The YouTube Premium Annual Subscribers from 2015 to 2022
In 2015, YouTube launched its ad-free subscription service, then known as YouTube Red. It was reported that the service had around 1.5 million subscribers by the end of the year.
By 2016, the number of subscribers had reportedly grown to around 1.9 million.
In 2017, YouTube rebranded its subscription service as YouTube Premium and expanded it to new markets. The company did not disclose subscriber numbers at that time.
In 2018, it was reported that YouTube Premium had reached around 2 million subscribers worldwide.
The following year, in 2019, reports stated that YouTube Premium had surpassed 20 million subscribers worldwide.
In early 2020, it was estimated that YouTube Premium had around 30 million paid subscribers globally.
As of mid-2021, it is estimated that YouTube Premium has over 50 million paid subscribers worldwide.
These figures show a steady increase in the number of annual subscribers for YouTube Premium since its launch in 2015. The significant jump from around two million subscribers in 2018 to over twenty million in just one year can be attributed to increased marketing efforts and expanding into new markets.
With over fifty million paid subscribers currently using the platform's premium features such as ad-free videos and exclusive content, it's clear that there is a growing demand for these services among consumers.
YouTube vs Social Apps: Users
YouTube has over 2 billion monthly active users.
Facebook and Instagram each have around 1 billion monthly active users.
WhatsApp has over 2 billion monthly active users.
TikTok has over 1 billion monthly active users.
Twitter has only around 330 million monthly active users.
LinkedIn has over 700 million registered users.
Pinterest has over 400 million monthly active users.
Snapchat has around 280 million daily active users.
People Enjoy Watching Videos on YouTube Everyday
People spend an average of 8 minutes and 41 seconds per day watching videos on the platform.
Over 70% of YouTube users watch videos for entertainment purposes.
YouTube Users by World Region
Asia-Pacific: over 1 billion monthly active users
Europe, Middle East and Africa (EMEA): over 600 million monthly active users
Latin America: over 500 million monthly active users
North America: over 200 million monthly active users
These numbers show that the majority of YouTube's user base is in the Asia-Pacific region, with over 1 billion monthly active users. The EMEA and Latin America regions also have a significant number of monthly active users on the platform with over 600 and 500 million respectively.
North America has over 200 million monthly active users on YouTube, showing that there is still a significant user base in this region despite having fewer users than other areas.
YouTube’s Audience Demographics
55% of YouTube users are male
45% of YouTube users are female
Roughly equal percentages of viewers from low-income households (less than $30K per year), middle-income households ($30K-$75K per year), and high-income households (over $75K per year) use YouTube
The majority of YouTube users have at least some college education or higher.
81% of internet users aged 15-25 years old in the United States use YouTube
71% of internet users aged 26-35 also use the platform
67% of internet users aged 36-45 also use the platform
58% of internet users aged 46-55 also use the platform
44% of internet users aged 56 and above also use the platform
These numbers show that YouTube is popular across all age groups, with a majority of younger audiences using the platform. However, there is still a significant number of older audiences who are actively using YouTube, indicating that it is not just a platform for younger generations.
The data shows that YouTube has something for everyone, regardless of age or demographic.
People Discover New Products on YouTube
90% of people discover new brands or products on YouTube
Over 50% of those use YouTube to research products before purchasing them
Users are more likely to watch product review videos than any other type of video content related to shopping
YouTube Users Prefer Mobile Over Desktop
According to a recent study, 70% of YouTube watch time comes from mobile devices.
Only 30% of YouTube watch time comes from desktop or laptop computers.
Importance of YouTube for Businesses
YouTube is an essential platform for businesses to reach their target audience. According to a recent survey, 70% of viewers bought from a brand after seeing it on YouTube.
Furthermore, 86% of businesses use video as a marketing tool and 93% of marketers say they've landed a new customer thanks to a video on social media, including YouTube.
YouTube has become the second-largest search engine in the world after Google. This means that having a presence on the platform can significantly increase a business's visibility and reach.
Businesses that use videos on their website or landing page can increase their conversion rates by up to 80%.
The Top 15 Most Viewed YouTube Videos as of August 2021