89 TikTok Statistics, Facts & User Demographics

Key TikTok Statistics & Facts

1. TikTok has over 1 billion monthly active users worldwide.
2. TikTok generated around $9.4 billion revenue in 2022, a 100% increase year-on-year.
3. It is available in more than 150 countries and 75 languages.
4. TikTok was the most downloaded non-gaming app globally in 2020.
5. The app has been downloaded over 2.6 billion times on the App Store and Google Play.
6. The average TikTok user spends around 52 minutes per day on the platform.
7. TikTok users create and upload an average of 15 videos per month.
8. TikTok has been installed by more than 680 million users in China alone.
9. In the United States, TikTok has over 100 million monthly active users.
10. TikTok was the most downloaded social media app worldwide in January 2021.
11. TikTok is owned by the Chinese company ByteDance.
12. The app was launched globally in September 2017.
13. TikTok was initially known as Douyin in China.
14. TikTok's primary demographic is Gen Z, with 41% of users aged between 16 and 24.
15. 69% of TikTok users are female, while 31% are male.
16. The hashtag #foryou has been used in over 10 billion videos.
17. The most-followed TikTok account as of September 2021 is @charlidamelio with over 150 million followers.
18. The most-liked TikTok video has over 47 million likes.
19. The average engagement rate on TikTok is around 17%.
20. The most popular TikTok dance challenge was the "Renegade" dance.
21. TikTok users spent an average of $23.1 million on in-app purchases in January 2021.

How Many People Use TikTok? Key TikTok Usage Statistics

• TikTok has 1 billion monthly active users.
• 20.83% of the 4.8 billion internet users use Bytedance's video sharing service.
• TikTok has been downloaded 3 billion times and was the most downloaded non-game app in the first 6 months of 2021, with 383 million installs from January to June 2021 alone.
• TikTok was the 7th ranked social media app in 2021, surpassing Twitter, Telegram, Reddit, Pinterest, and Snapchat in monthly active users.
• TikTok's parent company (Bytedance) reportedly reached a valuation of $280 billion in August 2021.
• TikTok's global userbase increased by 1157.76% between Jan 2018 and July 2020, with a 787.86% user growth rate in the US during the same period. India has the most significant number of TikTok installs, with 611 million downloads to date.
• TikTok is the most engaging social media app, with an average session length of 10.85 minutes, double Pinterest at rank #2 with 5.06 minutes. In 2019, the time spent on TikTok was 68 billion hours.
• TikTok creators have up to 100 million followers and earn up to $5 million a year. Popular categories for content are entertainment, dance, pranks, fitness/sports, and DIY.
• Monthly US TikTok users have now passed 100 million, equalling 37.36% of America's 267.6 million mobile internet users, an 800% increase in 20 months.
• 47.4% of TikTok's active users in the US are aged between 10 and 29, with the highest generation Z penetration. However, American adults using TikTok grew 5.5 times in the last 18 months, with a 2:1 female to male gender ratio.
• Americans 18 and over are estimated to have spent 1.43 billion hours on TikTok in March 2020.

• TikTok has created a wave of viral trends, challenges, and dances.
• The app has been credited with popularizing various songs and artists.
• TikTok influencers can earn money through brand partnerships and sponsored content.
• The TikTok algorithm uses machine learning to personalize the For You page.
• The app offers various creative tools, including filters, effects, and editing features.
• TikTok has faced scrutiny over privacy concerns and data security.
• The app has been banned or faced restrictions in several countries, including India and the United States.
• TikTok has introduced features like "Duet," "Stitch," and "React" to encourage collaboration among users.
• TikTok's parent company, ByteDance, also owns the popular Chinese news aggregation platform, Toutiao.
• TikTok's revenue in 2020 was estimated to be around $1 billion.
• TikTok was the most downloaded app in the Apple App Store in 2018.
• TikTok videos can be up to 60 seconds long.
• The app has a "For You" page that showcases personalized content based on user preferences.
• TikTok has been used by various celebrities, including Cardi B, Jason Derulo, and Dwayne "The Rock" Johnson.
• The term "TikToker" refers to someone who creates or is active on TikTok.
• TikTok has been used for various social causes and activism campaigns.
• TikTok has launched a Creator Fund to support its content creators financially.
• TikTok has introduced parental controls to manage content and screen time for younger users.
• TikTok influencers can earn money through virtual gifts and livestreaming.
• The app has a strong presence in the entertainment industry, with many celebrities joining the platform.
• TikTok has a "Duet" feature that allows users to create videos side-by-side with existing content.
• TikTok has been used for educational purposes, with many teachers and educators creating content for students.
• TikTok has partnered with various organizations, including the World Health Organization, to promote public health messages.

• The app has a diverse range of content, including comedy, dance, beauty, cooking, and DIY videos.
• TikTok has been used for fundraising and charity initiatives.
• TikTok has launched an augmented reality (AR) effect called "Green Screen" that allows users to superimpose themselves on different backgrounds.
• TikTok has been used for political activism and to mobilize communities around social issues.
• The app has a "React" feature that allows users to react to existing videos with their own video response.
• TikTok has introduced a "Shoppable TikTok" feature that allows users to purchase products directly from the app.
• TikTok has a dedicated music discovery feature, where users can explore new songs and artists.
• TikTok has a live streaming feature where users can interact with their audience in real-time.
• The app has a built-in video editor with features like trim, merge, and adjust speed.
• TikTok has a "Beauty Mode" filter that enhances facial features.
• The app has a "TikCode" feature that allows users to follow each other by scanning QR codes.
• TikTok has introduced a "Favorites" feature where users can save their favorite videos.
• The app has a "React" feature that allows users to react to existing videos with their own video response.
• TikTok has introduced a "Duet" feature that allows users to create videos side-by-side with existing content.
• TikTok has launched a Creator Marketplace that connects brands with TikTok influencers for collaborations.
• The app has a "TikTok for Business" platform that provides advertising and marketing solutions for brands.
• TikTok has introduced a feature called "Text-to-Speech" that converts text into voiceovers for videos.
• The app has a "Discover" tab where users can explore trending hashtags and challenges.
• TikTok has been used for social media challenges, such as the "Ice Bucket Challenge" and the "Don't Rush Challenge."
• The app has a "Beauty Mode" filter that enhances facial features.
• TikTok has a "React" feature that allows users to react to existing videos with their own video response.
• The TikTok app has a 4.5-star rating on the App Store and a 4.6-star rating on Google Play.

TikTok User Demographics

• Age: The majority of TikTok users are young, with 60% being between the ages of 16 and 24. However, the app has also seen growth in older age groups, with the number of users over the age of 30 increasing significantly.

• Gender: TikTok has a fairly even split between male and female users. However, some countries have more female users than male, while others have more male users.

• Location: While TikTok is popular around the world, some countries have more active users than others. China has the largest number of TikTok users, followed by the United States and India.

• Interests: TikTok is known for its short-form videos, which cover a wide range of topics. However, certain types of content tend to be more popular than others, including dance challenges (33%), lip syncing (23%), comedy skits (16%), and beauty tutorials (13%).

TikTok Download Statistics by Country

• China: TikTok, known as Douyin in China, has been downloaded over 680 million times in the country.
• United States: TikTok has been downloaded over 100 million times in the United States.
• India: TikTok had a massive user base in India before it was banned in 2020. It was estimated to have been downloaded over 660 million times in the country.
• Brazil: TikTok has been downloaded over 96 million times in Brazil.
• Russia: TikTok has been downloaded over 85 million times in Russia.
• Indonesia: TikTok has been downloaded over 85 million times in Indonesia.
• Mexico: TikTok has been downloaded over 80 million times in Mexico.
• Pakistan: TikTok has been downloaded over 71 million times in Pakistan.
• Turkey: TikTok has been downloaded over 66 million times in Turkey.
• Germany: TikTok has been downloaded over 62 million times in Germany.
• Thailand: TikTok has been downloaded over 60 million times in Thailand.
• France: TikTok has been downloaded over 59 million times in France.
• United Kingdom: TikTok has been downloaded over 57 million times in the United Kingdom.
• Italy: TikTok has been downloaded over 55 million times in Italy.
• Spain: TikTok has been downloaded over 52 million times in Spain.
• Japan: TikTok has been downloaded over 47 million times in Japan.
• Argentina: TikTok has been downloaded over 46 million times in Argentina.
• Canada: TikTok has been downloaded over 43 million times in Canada.
• Colombia: TikTok has been downloaded over 40 million times in Colombia.
• South Korea: TikTok has been downloaded over 38 million times in South Korea.

TikTok Engagement Statistics

• Average Time Spent: The average TikTok user spends around 52 minutes per day on the platform.
• Video Creation: TikTok users create and upload an average of 15 videos per month.
• Hashtag Usage: The hashtag #foryou has been used in over 10 billion videos.
• Most-Followed Account: The most-followed TikTok account as of September 2021 is @charlidamelio with over 150 million followers.
• Most-Liked Video: The most-liked TikTok video has over 47 million likes.
• Engagement Rate: The average engagement rate on TikTok is around 17%.

TikTok Revenue Statistics

• TikTok generated around $9.4 billion revenue in 2022, a 100% increase year-on-year.
• Ownership: TikTok is owned by the Chinese company ByteDance.
• In-App Purchases: TikTok users spent an average of $23.1 million on in-app purchases in January 2021.

Features and Impact

• Algorithm: The TikTok algorithm uses machine learning to personalize the For You page.
• Creative Tools: The app offers various creative tools, including filters, effects, and editing features.
• Viral Trends: TikTok has created a wave of viral trends, challenges, and dances.
• Music Discovery: TikTok has been credited with popularizing various songs and artists.
• Influencer Earnings: TikTok influencers can earn money through brand partnerships and sponsored content.
• Privacy Concerns: TikTok has faced scrutiny over privacy concerns and data security.
• Global Bans: The app has been banned or faced restrictions in several countries, including India and the United States.